Stouffer's
We challenged five families to "fix dinner" and in turn fix so much more. By coming together around the dinner table, they were able to connect with each other in a real way, overcoming challenges like hectic weeknight schedules, tight budgets, and eating-in-front-of-the-TV ruts. We filmed over 20 episodes that played out in commercials and online, and watched the real magic of dinnertime as it helped keep their families tight, hoping to inspire other families to take the "let's fix dinner" challenge. See my website for the full 360 campaign, including tv spots.