SERIES COMMERCIAL "Cardboard"
SERIES WEBISODE "The Dangler"
SERIES COMMERCIAL "Veggie Platter"
SERIES WEBISODE "Breakroom Theft"
THE MICROSITE
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Lean Cuisine
Lean Cuisine wanted to capture the hearts and stomachs of their target audience. By creating a "TV series" designed to make the food struggle relatable, we turned the diet drama into comedy. TV spots and webisodes featured a lovable cast of women in "that's so me" scenarios. Lean Cuisine reached a landmark billion dollars in sales during this campaign cycle.
Available
Freelance, Full-time, Moonlighting
Lauren Healy
Creative Director / Senior Art Director
Sea Cliff, NY