![](https://s3images.coroflot.com/user_files/individual_files/original_280698_JbnkJVdpUts8dYu8cpfWjzyOt.jpg)
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bloom - portable speaker for women - bloom is a portable speaker directed towards the needs of modern young woman.
It is a fancy accessory as well as a highly techniqually sophisticated product. Its collapsibility enables the mobile speaker to meet a slim and compact size.
The main feature of bloom - the volume creation - provides the unique appearance of this product. Contrasting with the edgy and cold shell, it reveals a bright and feathery fabric which slowly builds up the speaker volume until it finally shapes a lotos flower.
![](https://s3images.coroflot.com/user_files/individual_files/280698_5mmGEDxKRXP1TWWlESFF_gOdg.jpg)
Target group - product environment - The product was developed for woman and therefore perfectly fits there requirements for a portable speaker.
It suits their lifestyle - the measurements of bloom were kept so small it easily fits even into a small purse.
features tec specs
.collapsible
.edgy shell - metal coated plastic
.speaker volume - feathery textile
.Bluetooth connection
.minimalistic controls
![](https://s3images.coroflot.com/user_files/individual_files/280698_WfcaNRa7s1_mQtrtBXNA27dgv.jpg)
FUNCTION - the blooming - The effect is strongest when you first touch the edgy, cold surface of the speaker - in order to open it and be delighted by the soft and light inner volume which is slowly built up.
The speaker blooms for you.
![](https://s3images.coroflot.com/user_files/individual_files/280698_MKytHbKb4kiBJEqMS5d5BZPI9.jpg)
FINAL
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