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Taschen Corporate Identity
Taschen - The appeal of this company lies in the personality of its founder, Benedikt Taschen, who only publishes books on subjects which he finds interesting. Their current identity system, however, does not reflect Benedikt’s energetic character. The new identity includes a cameo of Mr. Taschen and a ‘violent’ paint splatter representing a ‘mental explosion’ of inspiration. The new solution solidifies Taschen’s personality and applies it throughout the entire identity system.