Two years after the redesign of GBH's brand identity by Minelli Inc., I undertook the project of rebranding GBH's facility at One and Ten Guest Streets. The new entry features their logo, address, and welcome messaging, along with the building's refreshed paint palette.
All of GBH's exterior building signage dated back to 2007 when they first moved to this site. In collaboration with GBH's Creative and Physical Plant teams, I drew the plans and specs for rebranding them, then coordinated with two local sign fabricators to implement it.
GBH's facility rebrand focussed on all public-facing spaces, including the back face of the building, located at the corner of North Beacon and Market Streets.
The concrete barrier wall for the facility's salt storage provided the perfect opportunity for a large branded sign at the entrance to GBH's visitor parking lot. I chose key areas of the site to highlight with GBH's new brand color: purple.
Located at One Guest Street's primary elevator corridor, GBH's rebranded floor directory highlights the offices on each level.
Translucent window graphics designed to direct visitors from the primary parking garage to GBH's primary entrance at One Guest Street while maintaining an open, airiness.
Harbor Way is an outdoor promenade located in the Seaport neighborhood of Boston. It was developed by Skanska, in collaboration with Amaze Design. The story of this site is told by way of these key "nodes", or moments in time.
This map at the entry to Harbor Way tells the story of an important discovery on the site. During a construction project, one of Skanska's employees identified a shipwreck. This discovery halted the construction and set into motion the development of this "walking museum".
The Hub represents one of several nodal "moments" in Harbor Way's timeline. I had the great pleasure of designing the environmental graphics for this site.
Exterior view of the GBH News Worcester Bureau, located at 27 Federal. The purple on purple awning was the first large-scale expression of GBH's new brand.
As part of GBH's facility signage rebrand, I designed the vehicle wrap for their news production van
Located at GBH New's Worcester Bureau, this supersized painted GBH logo cropping is one of the first environmental-scale expressions of GBH's new brand identity.
Stainless steel sign for the GBH News Worcester Bureau
This architecturally integrated sign provides identification for the "Magic Wings Butterfly House." The Butterfly House is part of the Museum of Life and Science's expansion project. It is located in Durham, North Carolina.
The hallway entry to the Museum of the Earth's premiere exhibition titled "A Journey Through Time: 4.5 Billion Years on This Unique Planet" is boldly set off with color, stainless steel dimensional letters, and supporting graphics. It is a permanent exhibition gallery located in Ithaca, New York.
The "Discovery Zone" entry design that the Denver Museum of Nature and Science chose to go with illustrates the exhibit's themed activity areas within: "Water Way", "Dinosaur Gulch", and "Construction Corner", to name a few. The full range of concepts I presented is below.
During the design process, I developed and presented several concepts for the entrance to the Denver Museum of Nature and Science's "Discovery Zone". All convey the overarching message of "kids do what scientists do" in a playful and lively way.
All six thematic areas of the Denver Museum of Nature and Science's "Discovery Zone" gallery are identified with signs that are highly integrated with their areas' 3D design and theming. The "Construction Corner" signage is connected to a large kinetic sculpture of balls and ramps which visitors, young and old, interact with by turning wheels.
Rendering of one of several concepts for exterior signage and wayfinding I developed for Singapore Management University's new School of Law building, in Singapore
My challenge was to route visitors along a public walkway that snakes around and through the new School of Law building from Armenian Street up to Fort Canning Park
One of several interior views of this concept's sequence
Concept sketch of one of three I developed for the interior wayfinding system of Singapore Management University's new School of Law building, located in Singapore. Interactive displays with maps and directories are located at key decision points throughout the site. Their function is also reinforced by overhead signage and room identification plaques.
The entrance to the New York Hall of Science's "Connections: The Nature of Networks" is marked by the exhibit title integrated into a large-scale mural showing various types and structures of networks. The exact size and placement of the exhibition's key murals was studied carefully during the design phase using a 3D model. They are intended to support the division of the exhibition into thematic clusters while maintaining the open, airiness of the space.
This twelve-foot-high monolith marks the entry to "Dinosaur Trail," one of several outdoor park spaces at the Museum of Life and Science, in Durham, North Carolina. Along this trail, visitors discover life-size dinosaur models and dig for fossils in a model dig site.
The title for "Black Holes: Space Warps & Time Twists" is integrated into a large visually-dynamic mural that can be strategically positioned at the entrance to each hosting venue. "Black Holes" a traveling exhibition that was developed by the Harvard-Smithsonian Center for Astrophysics in conjunction with the NSF and ASTC.
The primary entrance to "Catch the Wind," another outdoor park space at the Museum of Life and Science, is delineated by two sign structures that flank the trail. The whirligigs that top these structures, along with the imagery, convey that message that this area is all about wind.
A wayfinding signage system I designed for the Museum of Life and Science's outdoor park, located in Durham, North Carolina. The top portion of the "hut" is engineered to be removable so that the sign panel can be taken to the sign shop for easy updating. I designed their ADA-compliant interior system as well.
This large-scale sign is suspended over "KidSpace," a gallery space designed especially for three to eight-year-olds at the Connecticut Science Center, located in Hartford, Connecticut. Each floating ball is approximately the size of a basketball!
Rebranded sign at GBH's broadcast location at the Boston Public Library. My work also included revisioning and rebranding their broadcast set.
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