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System of branded print materials — folders, headers, and name tags — I developed for Harvard Kennedy School's master's degree and doctoral programs that distinguishes them by color. I extended this system to digital screens, Zoom backgrounds, PPT templates, t-shirts, signage, and email banners.
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More examples of Harvard Kennedy School's degree program materials. This suite of materials is used for each of the Degree Programs' Orientation events. It also includes digital and print signage.
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Harvard Kennedy School's Student Handbook — an extension of the school's brand identity. Its design is easy to follow and champions best practices for accessibility..
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This redesign of Harvard Kennedy School's Doctoral Program Student Handbook elevates it to the hierarchical level of importance of the Master Degree Programs' handbook. Its color follows a system I introduced for distinguishing the degree programs.
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Design layouts for Harvard's Molecular and Cellular Biology (MCB)'s Faculty Directory brochure utilized new branding elements developed for their new website overhaul. My work involved extending them to print applications.
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An alternative design layout for MCB's Faculty Directory brochure
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Following the redesign of MCB's logo, I studied its application to this Harvard Faculty Art and Science department's letterhead and business cards.
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To demonstrate ways to extend MCB's new website branding to their print communications, I used this job posting as a demonstration.
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I redesigned these formerly complicated transactional forms to create clean, simple, user-friendly fillable pdfs.
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A few of the 25+ design variations I made for Harvard MCB's digital holiday greeting card. (The one in the upper left is the one they chose to use.)
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More examples of the 2018 holiday card designs I developed to playfully highlight and promote their new branding.
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Prior to GBH's rebrand, I designed their Benefits Guide in alignment with their previous brand guidelines. It's intentionally upbeat with clean charts and friendly icons.
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Section dividers from GBH's 2017-2018 Benefits Guide
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Concept sketches for BabbaCo's activity guides— intended to accompany mailed children's activity kits available by subscription.
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Menu and Frequent Finagler Program tent card for Finagle a Bagel—materials I worked on while freelancing at Encompass Communications. I also worked on store menus and banners, food packaging, truck branding, and t-shirts.
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A marketing brochure for Decision Point Health Care Solution, a company focussed on improving member engagement for healthcare providers.
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Conference guide and marketing brochure for Visitor Studies Association, an academic institution that provides metrics for museum visitors' engagement
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Stationery design, journal, and marketing marketing postcard for Visitor Studies Association
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Design Associates Inc., a Boston area architectural firm, hired me to design a guide to educate their clients on the design and construction process. It's stark character echos the philosophy of the firm's owners.
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I worked with Design Associates Inc. to develop a pre-project guide as well. It includes seven worksheets that cover everything from site conditions and stylistic preferences to budgeting and estimating design fees.
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