System of branded print materials — folders, headers, and name tags — I developed for Harvard Kennedy School's master's degree and doctoral programs that distinguishes them by color. I extended this system to digital screens, Zoom backgrounds, PPT templates, t-shirts, signage, and email banners.
More examples of Harvard Kennedy School's degree program materials. This suite of materials is used for each of the Degree Programs' Orientation events. It also includes digital and print signage.
Harvard Kennedy School's Student Handbook — an extension of the school's brand identity. Its design is easy to follow and champions best practices for accessibility..
This redesign of Harvard Kennedy School's Doctoral Program Student Handbook elevates it to the hierarchical level of importance of the Master Degree Programs' handbook. Its color follows a system I introduced for distinguishing the degree programs.
Design layouts for Harvard's Molecular and Cellular Biology (MCB)'s Faculty Directory brochure utilized new branding elements developed for their new website overhaul. My work involved extending them to print applications.
An alternative design layout for MCB's Faculty Directory brochure
Following the redesign of MCB's logo, I studied its application to this Harvard Faculty Art and Science department's letterhead and business cards.
To demonstrate ways to extend MCB's new website branding to their print communications, I used this job posting as a demonstration.
I redesigned these formerly complicated transactional forms to create clean, simple, user-friendly fillable pdfs.
A few of the 25+ design variations I made for Harvard MCB's digital holiday greeting card. (The one in the upper left is the one they chose to use.)
More examples of the 2018 holiday card designs I developed to playfully highlight and promote their new branding.
Prior to GBH's rebrand, I designed their Benefits Guide in alignment with their previous brand guidelines. It's intentionally upbeat with clean charts and friendly icons.
Section dividers from GBH's 2017-2018 Benefits Guide
Concept sketches for BabbaCo's activity guides— intended to accompany mailed children's activity kits available by subscription.
Menu and Frequent Finagler Program tent card for Finagle a Bagel—materials I worked on while freelancing at Encompass Communications. I also worked on store menus and banners, food packaging, truck branding, and t-shirts.
A marketing brochure for Decision Point Health Care Solution, a company focussed on improving member engagement for healthcare providers.
Conference guide and marketing brochure for Visitor Studies Association, an academic institution that provides metrics for museum visitors' engagement
Stationery design, journal, and marketing marketing postcard for Visitor Studies Association
Design Associates Inc., a Boston area architectural firm, hired me to design a guide to educate their clients on the design and construction process. It's stark character echos the philosophy of the firm's owners.
I worked with Design Associates Inc. to develop a pre-project guide as well. It includes seven worksheets that cover everything from site conditions and stylistic preferences to budgeting and estimating design fees.
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