Brainstormed reference for feminine birthday subject matter
A graphic "sketch" showing layout and color placement for the photographer and stylists to use as a guide
New photograph from the studio
Macaroon reference for the card to be merchandised next to the party horn
New macaroon photo from the studio
Final page 1 layout of the macaroons complete with color block overlays
Reference shared with the photographer for new hamburger shot
Sketch, palette, and instruction sheet for the new photograph
Final page 1 layout of the burger complete with color block overlays
At retail
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Target Vantage Row, Photos
Art Directed a 12 card photo theme to be featured in Target's first Everyday Vantage Row offering. Worked closely with the photographer to establish the content and style of the 3 new photos shot for the project, and worked back and forth on an additional 9 images either reworked from the in house library or bought from stock. A lot of photo editing was done to establish a cohesive look across all 12 cards. Each image ran full out page 1 with translucent color blocks overlaying the image.
