Preliminary sketches and layouts with the color palette and the single piece of reference to be used for all 4 designs
Palette
Instruction sheets headed to the artist
At retail
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Target Kids Valentine's Day Theme
Art Directed a 4 card Valentine's Day theme for Target, 2014. Developed the color palette, worked within costs of goods to offer value and specialty finishings. Each card has epoxy highlights and hot stamp accents. Gave direction to the artist to create new illustrations, and worked with graphics for the proper placement of finishings.
