Initial sketches
Sketches complete with die cuts and individual palettes and finishings
Finished art
Sketches complete with die cuts and individual palettes and finishings
Finished art
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Target Baby Cards - In line pair

Examples of two cards art directed for the 2013 Summer Baby program at Target. The two SKUS were supposed to mirror one another- one being for Baby Girl and the other being for Baby Boy. Concepted the subject matter, picked the reference, developed the color palettes, created sketches, developed the right finishing for the cost of goods, and then worked with the artist to complete the designs.

Laura Haselden
Senior Graphic Designer/ Artist Cleveland, OH