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Miller Portfolio Brands- The Brew Center at Albertsons, Arc Worldwide
MilerCoors wanted to up its presence in the retail environment: specifically at Albertson's. The idea was to partner with Albertson's desire to become a "destination for spirits" a la a Beverage Depot, and Miller's expertise in all things "Brew". Targeted toward the married female shopper 35-55, The Brew Center would be just that. A destination for Beer lovers and the shoppers who love them. A place where one could go to not only find the best MillerCoors has to offer but also education pieces on food pairings, recipes, proper glassware, and fun facts about the brewing process.
