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Herbal Essences, Arc Worldwide
Herbal Essences was trying to grow up their brand. Historically, their target had focused on younger women. So, in an effort to remain true to their loyal customers, yet speak to a more mature target, Herbal decided to focus on more tangible benefits—built in damage protection that’s safe to use again and again, while creating an attention grabbing display in a sea of so many choices.
