Aspen Hybridtology - Strategically conceived to be the centerpiece of the 2009 Aspen Hybrid All-Digital Launch, this mini-site was directed and designed by me. I designed the user interaction by taking cues from the periodic table. With heavy video and CGI this site acts as the sole point of discovery for Aspen Hybrid. Using dark colors to emphasize the luxury and technology, Anna, the hybritologist, takes the user on an engaging exploration of the vehicle, its features, and its benefits.