Brand: Jeep
Client: Smash (Jeep´s Agency)
In our end: Design, Modeling 3D, Rendering, Fabrication Budget, Logistics, Production and Implementation.
Our Clients end: Human Resources and Branded clothing.
Designing, modeling 3D and Rendering: 2 weeks
Production and Implementation: 1 month.
Activate period: 2 months (summer)
Brief: We need two stands for this summer season. In the big one, we will receive rescue calls from drivers stranded in the sand. We suggested they could incorporate an office for text drive. And the second stand, would be a tyre center where they would take/put air from the customers tires.
Proposal: We used diagonals in our design as a way of representing the dunes that a Jeep is capable of drive. We try to convey an open design due to the fact it was standing in the beach. The material I chose was wood because it conveys a natural look & feel the brand needs.
