Brand Concept Movie - Watch movie: http://bluecreativestudio.com/portfolio/amway/concept.htm
Based on my concept "Everyday, a story worth being told", the movie creates a strong impression of the company being the lifestyle provider that brings you the solutions to make your daily life worth telling your friends about.
Rich Internet Shopping Experience - In answer to the company's need to repair low credibility in Japan, I created a concept, content strategy and design direction (Flex-based) to bring the company closer to consumers and lower the hurdle for transaction. The top page uses a unique Flash-based interface to navigate to newly proposed "Story" contents. A metaphor of dynamic panels that sit on top of a stage and respond to user interaction are used.
Rich Internet Shopping Experience - In answer to the company's need to repair low credibility in Japan, I created a concept, content strategy and design direction (Flex-based) to bring the company closer to consumers and lower the hurdle for transaction. The top page uses a unique Flash-based interface to navigate to newly proposed "Story" contents. A metaphor of dynamic panels that sit on top of a stage and respond to user interaction are used.
Rich Internet Shopping Experience - As users navigate to greater levels of detail, panels minimize to allow new content panels to appear on the stage. Users can always maximize the closed panels to return to past content without ever leaving the current situation; thereby lowering the barrier to navigation and shopping.
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Rich Internet Shopping Experience