MAGIC OF LOVE
MAGIC OF LOVE - Macy's Corporate develops visual collateral packages for it's 800+ national locations each year. "The Magic of Love," utilized licensed graphics from Robert Indiana that did not target the junior women customers. Macy's Florida challenged to add a contemporary twist for departments driven by disposable, fashion forward merchandise and faster-paced lifestyle with stylized tattoo hearts highlighted with slot car racing graphics to impart a sense of motion and speed.