Concept design for Vita-Crunch product line.
Concept design for Vita-Crunch product line.
The winning design for the Vita-Crunch product line.
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Vita-Crunch Package Design
Organic Milling needed help with the shelf presence of one of their bargain granola products. For years they opted to package their product in a large flat bag. Most store planograms don't favor that type of packaging on their cereal aisles and therefore typically ended up being stacked on a shelf with low visibility.
Multiple concepts were drawn up from standup zipper lock bags to recycled paperboard boxes. The client settled on the latter and now has strong visual presence along with a "natural" feel to their packaging. In Addition, we incorporated a
grown locally message and focused on the community in which their product is manufactured.
