Nutritious Living was looking to rebrand a handful of their private label cereals to create a unified shelf presence.
One of the primary goals of this project was to develop a brand that speaks a younger demographic than their typical products. Inspiration for mood boards was derived from brands like Kashi, Bear Naked, and Erin Baker's. The cereal photography was meant to bring out the natural texture and colors without much post production. The idea was to remain authentic and come across as all natural. Printing was done on uncoated stock without the use of any UV spots or coats to enforce that point as well.
Project included: competitive analysis, concepting, brand refresh, product logo design, and product photography.
