This project included individuals each coming up with an original idea for a tangible mail-order catalog. I chose women's lifestyle apparel with a fun and modern twist involving bright colors and prints.
Responsibilities included but were not limited to:
-Using existing merchandise on relevant websites to later drop patterns and colors into.
-Developing 6 color stories that represent the idea of the brand well.
-Implementing each color story using Photoshop into merchandise found on third party sites.
-Creating a Flats layout deriving two items of clothing from each of the 6 color stories using Illustrator
-Finding and/or taking 12 theme photos
-Finding 12 model photos to match at least 2 items of clothing per layout.
-Create a cohesive catalog with graphics and merchandise details using InDesign
-Developing a brand identity
Merchandise Catalog
