AIIM
The site's goal was to realigned AIIM website to elevate the AIIM brand and streamline the site to be focused on essential information, preferred user actions, and its image to the public.
We based the look and feel of the website redesign on AIIM’s brand, consisting of its logo and primary and secondary colors from the AIIM Brand. We decided to use a new typographic approach that would elevate the brand, and provide clear visual hierarchy for the content.