Millions of animals been slaughtered every year just to supply the demand for the fashion industry. our challenge was to create awareness within these group to communicate a message that these life's are in danger and to stop purchasing such product. so we decided to run these ads on fashion magazines. and tell a story how gorgeous that they look with there clothing on. And its gods gift for the animals and not to be worn by humans. :)

Millions of animals been slaughtered every year just to supply the demand for the fashion industry. our challenge was to create awareness within these group to communicate a message that these life's are in danger and to stop purchasing such product. so we decided to run these ads on fashion magazines. and tell a story how gorgeous that they look with there clothing on. And its gods gift for the animals and not to be worn by humans. :)