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Rudy & Billy
This brand design and advertising campaign is for Rudy & Billy wines. The target audience is marketed towards hipsters who do not care for wine. Wine selection is very complicated, and the demographic doesn't have time to sit around and picking a favorite wine. The message is to sell quality wine with a carefree experience. Meaning that you can choose one of the two bottles sold by Rudy & Billy. Customers can pick Rudy for red wine or Billy for white wine.
