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foxy branding project
I chose a sincere, fun and sarcastic approach in digital communication, social media and shop internal communication. I created an emblem/mascot representing Foxy and chose to communicate with him in a fun way on digital media as well.
But on the contrary, I wanted to keep the printed materials as simple as possible. I wanted to show that we take this job seriously and let them know that we are fun and relaxed at the same time.
