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BUY Conceptual Rebrand
BUY Conceptual Stationery - Buy.com is one of the Internet's oldest online shopping Websites. The branding really hasn't changed much since the early days, and unfortunately the current branding looks dated and generic. I decided to bring a new approach to buy.com, however I didn't want to stray too far away from what consumers already know about them. This concept updates the logo and puts a stronger emphasis on the name of the company.