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Nestle A+ Milk
The challenge was to provide the target consumers (young mothers who buy milk for their family) the knowledge and inform them about the goodness of A+ Milk.
Newly redesigned Nestle milk pack didnot just have a new look, but also a new name. It was also priced higher than it's competitor products.
The idea was to get across that this is the best milk in the market, since we use A+ of everything at every step.