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Maggi 2-Minute mein Khushiyan
The new campaign is an extension of the successful ‘Meri Maggi’ communication that Nestle has been running since last year, where real user stories from across India were used on Maggi TV commercials and on the product pack.
The communication has been changed marginally to ‘2 minute mein khushiyan’ for an emotional association with ‘happiness’ and not just nostalgia.
An app was created on facebook, to help users upload their happy moments and share them. Best stories and moments are then featured on maggi ads and packs.