Dr. Kracker magazine and billboard ads - The assignment was to find an obscure food item and create a campaign that included magazine and billboard advertisements. I found Dr. Kracker in a health food store near my house, and was inspired by the product itself. The crackers are all organic and look exactly like how they're flavored (for example, you can see real cheese baked on top and actual whole grains), so I chose to make that the focus of the campaign.
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Dr. Kracker magazine and billboard ads - The assignment was to find an obscure food item and create a campaign that included magazine and billboard advertisements. I found Dr. Kracker in a health food store near my house, and was inspired by the product itself. The crackers are all organic and look exactly like how they're flavored (for example, you can see real cheese baked on top and actual whole grains), so I chose to make that the focus of the campaign.
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Dr Kracker ad series
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Dr Kracker ad series
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Dr Kracker ad series
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Dr Kracker Ad Campaign