This project was a class assignment in the class "Exhibit Design/Tradeshow." During my research for MARS Chocolate Company, I found that MARS M&M's was celebrating their 75th year anniversary. I focused on that, and creating a celebratory environment was my main goal. I focused on the history of the company, starting with original packaging from WWII, and then moving to the first brown bag in 1941, and to the new and current packaging.
The back wall of the exhibit is inspired by the M&M World in Las Vegas, and I wanted to incorporate it into my exhibit for an experience that the attendees could remember and bring home with them. It is a customizable M&M wall. This way, the attendees can learn the history of the M&M's and then customize their own bag of M&M's to take home.
The M&M brand also came out with three new flavors to celebrate their 75th year anniversary, and I wanted to incorporate that into the space as well. There is a table that the attendees can go up try new flavors!
MARS Chocolate M&M Exhibit - NACS 2017 Concept
