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ICS website revamp
ICS wanted a new website that could act as an information hub where prospects effortlessly move through the buying process, where customers and channel partners easily access needed
application assistance or other support, and where all users seamlessly connect to an integrated stream of meaningful, relevant content when, how and where they want it. Challenging the pursuit of this vision was the current website, which was outdated and hard-coded. I led the creative vision for a bold, new site design and copy that expresses the brand in a way that better represents who they are and where they’re going.