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HP Brand Innovation Lab

The charge? Go inside HP and spark innovative thinking and build a stronger brand—one that employees could fall in love with again. The multi-year HP Brand Innovation program brought fresh ideas and experiences to campuses worldwide, through a visionary speaker series, market trend newsletters, brand experience workshops and useful, thought-provoking content in all.

EXPERTISE
Content strategy
Concepting
Brand voice and experience development
Event promotions
Writing
Editing

Kristi Koebke
Writer, Strategist, Creative Director Portland, OR