Vital Farms is located in Austin, Texas. They pride themselves on their pasture raised hens. This new business was in need of some advertising to tell the world about their wonderful eggs. Extra media was a must to draw more attention to Vital Farm eggs over any other.
The pasture raised hens were the main inspiration for this campaign. Research was put into understanding the benefits of pasture raised hens and their eggs to build advertisements and media. A variety of advertising would be used to reach a large number of people and spread the word about Vital Farms.
The solution was a catchy tag line with a fun illustrations. These were sure to attract men, women and children. Way finding in the grocery store was put into place to draw more attention to Vital Farm eggs in the egg section. Crowd sourcing was implemented by placing miniature hens made from egg cartons around town with egg shaped cards that encourage people to snap a photo and upload it to their social networks.
