Many rounds of golf were played, Caddy Shack was on repeat and a lot of Bogey Burgers were consumed to research for this task. Understanding the mind of a golfer was key to finding the solution. To really make an impact an entirely new identity needed to be created for this mobile restaurant.
With food truck popularity growing, that was a solid solution for this task. That way the truck can travel from course to course and even cater to private parties. The gopher from the movie was chosen as the mascot which was the true inspiration for the name, Gimme. Not only can a player grant another player a “gimme” if the ball is close enough to the hole but the gopher in the movie steals the golf balls and one can only image him saying “gimme, gimme, gimme”. A more modern approach was taken with the bright color scheme and vectored illustrations. A new design with the same delicious food.
