Colour Blind Awareness is a Community Interest Company, formed for non-profit making purposes, to raise awareness of the needs of the colour blind in the community located in Aylesbury, England. Many parents are unaware that their child is colour blind until the age of 8. This can be such a struggle in school for these children.
Based off the toys, one ad is specific to a boy, the other specific to a girl and a spread ad specific to both genders. The theme is “I Spy” and requests that you find a red object. Each ad has a filter to show how someone with Protanopia views the world.
The direct mail piece comes with an i spy booklet, three glasses with a protanopia filter and instructions. This can be used as a colour blind test for a child or used to help them better understand how their colour blind friends see the world differently.
