Cider Summit it the Largest-Ever Tasting of Artisanal Ciders from around the world. It takes place in Chicago, Portland and Seattle.
With such a specific event, much attention needed to be paid to the main attraction, cider. This would affect the color scheme of the whole project. With the knowledge gained through research of cider and a target audience in mind, an idea emerged.
A color scheme of brown, gold, red and blue well represented cider itself. The name of the event, Cider Summit, was the main inspiration for the logo. Two rounded peaks to represent the summit but in red with a stem to symbolize an apple and a gold ribbon wrapping around the shield shape. This logo stood alone on the advertisements with text describing the event information. The tickets were screen printed with gold ink on red paper. The bottom half of the ticket includes five free drink tickets for each person. Drink up!
