Each year, I provide concepts, designs, and artwork while collaborating with outside vendors to produce high quality products for this annual event. I use Illustrator to produce designs that are used on 1:64 scale die cast trucks, thousands of t-shirts, hats, stainless steel tumblers, key chains, patches and more. In 2018, at my insistence, we began using the winner of the Trucker's Choice award as the model for these projects. This change revamped our customer's interest in our annual event and corresponding merchandise-- they knew that the winning truck was ran by one of their fellow comrades. That same year, we sold out of the limited edition die cast truck (252 total pieces) before the event ended- a FIRST in our company's history! In 2019, we purchased a larger quantity (504) and sold out by the last day of the event. This product was the top selling item during the event- a new FIRST in our company's history!
