In the Winter of 2013 Vera Bradley launched its first ever line of Baby product. In correlation with this launch we teamed with the top online personalized stationery site Tiny Prints (owned by Shutterfly) to create a unique assortment of Baby Shower Invitations, Birth Announcements , Thank You Cards and Address labels.
Through this partnership I lead all design and project management efforts for this project from concept to completion. Managed a support staff for execution and successfully exceeded all financial expectations.
Due to the success of this program in the Fall of 2013 there will be another launch of Baby Shower Invitations and Birth Announcements. Along with the premiere launch of Personalized Holiday Cards!
