![](https://s3images.coroflot.com/user_files/individual_files/233406_xu0jno7ipgst9ngaht206gwmf.jpg)
Mood Board
The Mood Board encompasses the "mood", including color, textures and imagery that extends throughout the campaign.
![](https://s3images.coroflot.com/user_files/individual_files/233406_pxjshusnuhehmmyvgwasklava.jpg)
The Concept Rendering
Concept: 2 metal plates and 4 metal screws (representing 4 Pillars) hold the pages and acetate inside together.
![](https://s3images.coroflot.com/user_files/individual_files/233406_wgfqxnewa5imvu5wbv0uxyrr9.jpg)
Cover Overlay
Cover Materials: Acetate Overlay
Copy: Boldt 4 Pillars Instruction Guide.
To build something lasting, be it a structure or relationship, takes extraordinary vision and hard work. It starts with the right foundation.
![](https://s3images.coroflot.com/user_files/individual_files/233406_luj7hnfw4tsys44aw73of5cjv.jpg)
Cover, First Page and Inside Spreads
Cover and Inside Spread Materials: Metal plate with window and 4 screws, recycled paper and acetate
Inside Spread: 4 pages with acetate dividers
Copy: The foundation we were built upon in 1889 and everything we build today, begins with 4 Pillars.
1. We Listen. 2. We Collaborate. 3. We Communicate. 4. We Understand
![](https://s3images.coroflot.com/user_files/individual_files/233406_qbmfn7uxi9szelzkcarzdnhqb.jpg)
Back Spread and Cover
Back Cover Materials: Metal plate, acetate and recycled paper
Copy: What's your vision? If you want to build something truly lasting, give Scott Clark a call at 800.99.BOLDT
![](https://s3images.coroflot.com/user_files/individual_files/233406_tnxqsu4nnguta9elfzpsjnbfi.jpg)
Trade Show Booth
In addition to the direct mail brochure, we extended the look and feel to a trade show booth with an interchangeable back screen projection (depending on the event). We also included a touch screen station.
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