Adirondack Lumberjacks - Identity for the Adirondack Lumberjacks, a minor league baseball team. The identity was created with the intent to blend old style baseball imagery with newer graphical elements in order to appeal to the widest audience. Used in my Exit Show.
Lumberjacks Logo - Logos for the Adirondack Lumberjacks. The first is the main team logo, the second is the jersey logo. These were created with the intent to blend old style script logos with newer graphical elements in order to appeal to the widest audience. Used in my Exit Show.
Jersey and Hat - Detailed shot of the jersey and hat created for the Adirondack Lumberjacks.
Player Cutout - Life-size player cutout for the Adirondack Lumberjacks.
Lumberjacks Pennant - Pennant for the Adirondack Lumberjacks. Gives a glimpse at their home ballpark.
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Baseball Cards - Baseball cards for the Adirondack Lumberjacks. I went with more portrait style photos instead of traditional action poses typically seen in cards. The results are more intimidating and striking.
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Early Logo Concepts - Early, more modern logos . Eventually went in the direction of a mixture of old and new styles, resulting in the final logos.
Early Hat Logo Concepts - Early, more modern hat logos.
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Identity