PPG Trendcast 2 Program
PPG Trendcast 2 Program from Kathy Andersson
PPG Trendcast 2 Program

This color marketing program was targeted to OEMs. Specifically industrial designers and color, material and finish experts who specify coatings for products. It contained a sampling of on-trend liquid and powder samples, a brochure and a carry case for internal sales representatives.
This was the second edition and also included a Website, a Flash movie, a redesigned Form Factor and redesigned Packaging. This edition was produced in quantities to be left behind with the customer.

Additionally, we developed quarterly updates to the core palette called "What's New" as well as installments of highly conceptual coatings called "What If". Both of these collections were distributed in the form of binders that were also custom designed and printed.

* Creative Direction
* Original Photography
* Palette Development
* Copywriting and Editing

This color marketing program was targeted to OEMs. Specifically industrial designers and color, material and finish experts who specify coatings for products. It contained a sampling of on-trend liquid and powder samples, a brochure and a carry case for internal sales representatives. This was the second edition and also included a Website, a Flash movie, a redesigned Form Factor and a redesigned Packaging. This edition was produced in quantities to be left behind with the customer. Additionally, we developed quarterly updates to the core palette called "What's New" as well as installments of highly conceptual coatings called "What If". Both of these collections were distributed in the form of binders that were also custom designed and printed. * Creative Direction * Original Photography * Palette Development * Copywriting and Editing
Brochure * Copywriting and Editing * Original Photography * Creative Direction
A Flash movie was produced in various languages to enhance customer experience and engagement at the front end of presentation. This Flash was especially useful in the audiences native language and when the presenter was not an experienced designer. * Creative Direction * Copywriting and Editing
What's New Binder of quarterly updates to core palette was designed to fill gaps between major seasons and color forecasts. Also strategic to building steady rapport with customer. * Creative Direction * Palette Development * Copywriting and Editing
This collection was the most innovative and abstract and involved working closely with the technical Research and Development labs for ideas to inspire industrial designers. The distribution was less frequent for this component. * Palette Development * Creative Direction * Copywriting and Editying
Following the PPG Trendcast 1, we realized a new, smaller form factor would be needed. We researched hand-held products that were current and would be launching in the marketplace. We also wanted to create a way in which a designer could see two color combinations so a peep hole was incorporated. This was a major win with customers. * Creative Direction * Industrial Design
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PPG Trendcast 2 Program

This color marketing program was targeted to OEMs. Specifically industrial designers and color, material and finish experts who specify coatings for products. It contained a sampling of on-trend liquid and powder samples, a brochure and a carry case for internal sales representatives.
This was the second edition and also included a Website, a Flash movie, a redesigned Form Factor and redesigned Packaging. This edition was produced in quantities to be left behind with the customer.

Additionally, we developed quarterly updates to the core palette called "What's New" as well as installments of highly conceptual coatings called "What If". Both of these collections were distributed in the form of binders that were also custom designed and printed.

* Creative Direction
* Original Photography
* Palette Development
* Copywriting and Editing

Available
Full-time
Kathy Andersson
Marketing Professional Greensboro, NC