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Unilever Pureit. Activation.
The challenge was to showcase the importance of pure drinking water in an interesting and engaging manner.
Hence, we came up with an idea wherein the problem itself highlighted the answer. We hosted a photography exhibition, wherein we displayed photos of the kids who had access to impure drinking water. These photos were developed in the traditional manner, using the same impure water they consumed.
The horrific effects were there to see.
Available
Full-time
Jayant Savant
Creative Leader. Custodian of Brands. Problem Solver.
Mumbai, India