Ketchup adds flavor to snacking items like fries, burgers, sandwiches, patties. They can never be as tasty, if not complimented with ketchup. Therefore, the role of ketchup can never be overemphasized.
Hence, ketchup can never be the main dish. Yet, it is very important indeed!
Heinz has been playing this role to perfection, since its inception.
To highlight this fact, we arrived at the idea: "Never underestimate the power of supporting cast."
This idea is brought alive through a beautifully crafted metaphorical print campaign. The ads in this campaign showcase famous Hollywood actors, who have won Academy Awards (Oscars) for their brilliant performance in a supporting role. Thus, highlighting the importance a supporting cast; without whom, the film wouldn't have been as entertaining and memorable.
