Garnier White Complete Fairness Cream. Film + Print.
Garnier White Complete Fairness Cream. Film + Print. from Jayant Savant
Garnier White Complete Fairness Cream. Film + Print.

In an already cluttered fairness cream market, the challenge was to make Garnier White Complete stand out.
So we looked closely at the product, wherein the answer lied. This awesome product had 10 benefits, which inspired us to come up with the idea: "The 10/10 Fairness Cream". 10/10 is a score we associate with complete success. The product did score a 10, when it was launched!

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Garnier White Complete Fairness Cream. Film + Print.

In an already cluttered fairness cream market, the challenge was to make Garnier White Complete stand out.
So we looked closely at the product, wherein the answer lied. This awesome product had 10 benefits, which inspired us to come up with the idea: "The 10/10 Fairness Cream". 10/10 is a score we associate with complete success. The product did score a 10, when it was launched!

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Jayant Savant
Creative Leader. Custodian of Brands. Problem Solver. Mumbai, India