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True Religion – Spring 2012
True Religion – Spring 2012
For the second consecutive year, Koalition was asked to produce rich media banners for True Religion’s Spring campaign.
In partnership with Becker Harris and MODCO, we concepted, designed and developed a first-class banner that was posted atop many prominent sites, including Rolling Stone, NY Magazine and the Huffington Post. The rich media design included embedded streaming video, and dynamic connections to the rest of the True Religion campaign. The ad achieved a 15.8% expansion rate, unusually high for a fashion campaign, and the average duration of users’ time in expanded mode was 68.10 seconds.
