Washington Mutual Bank
WAMU Product Brochures - INVESTING IN BRAND REVITALIZATION
Washington Mutual Bank’s Mutual Fund Investment Group wanted to establish their own voice, one that would help attract untapped investors and deliver a breath of fresh air into a tired and conservative brand image. Updated stationery and a series of redesigned product brochures helped energize their corporate palette and gave their sales force the tools they needed to reach new audiences and communicate their broad range of services and investment options.