Missing Something? - This was the first campaign I ever pitch and the first I ever won as well. It was quite the learning experience! It's for a mall with competition right down the street, lucky for us the competition
doesn't advertise so all we needed was something that stuck out and appealed to the locals. The concept is Missing Something? The idea being yeah we know you probably don't want to come to the mall but you look pretty ridiculous with out pants so why don't you come down and buy a pair pants?