Klein Graphic

Zone Focus Coffee was a collaboration between Safelight and 19grams Coffee. I was asked to design a graphic for the packaging.
The brief was for a film camera mascot character drinking the cof- fee and after sketching out ideas with the most popular 35mm film cameras, including Nikon F SLR and the Olympus MJU II point and shoot, I went with a classic Leica ‘M’ rangefinder enjoying a lovely cup of this delicious Java. Safelight’s brand colour is pink, which was reflected in the coffee sacks of this graphic.
I was given the opportunity to propose the name and copy for this collaboration, which was approved for the final product packaging.

• Illustration
• Illustrator
• Graphic Design
• Visual Design