. .. fell the future . . PhD design research at the RCA - The meaning of design has moved beyond form and function to explore new ways of thinking. At the forefront of this, Feel the Future brings together theory and practice in the demanding area of vehicle design by exploring new perspectives through design thinking. By understanding peoples' perceptions, a co-creation process challenged designers to come up with conceptual projects based purely on the users' desires.
. .. fell the future . . methodology
. .. fell the future . . results
brand stereotypes - Design research project aimed to discuss the relationship between the messages some brands are attempting to communicate and how people perceive this through stereotyped images.
Based on social trends, four scenarios were created in order to place the information from the desk and field research.
Road Junction
Strategic Design as a competitive weapon in Branding Banking - MA Design and Branding Strategy
Brunel University (2003-04)
This Masters dissertation analyses design and branding strategies within the Retail Bank field, from three different perspectives; Customers/users, Banks, and Design / Brand Consultancies.
The design research was focused on investigating how to improve customer experience by translating brand attributes into physical design in the banking environment.
gLike
thinking