Designed as a three-month fashion fragrance, this was the first perfume to bring the new energy and style of Gilly Hicks to the fine fragrance family. I designed the fun, flirty packaging to highlight the watercolors, pattern mixing and pop colors that were trending in the store at the time. I also assisted in art direction of a creative marketing and social media campaign that embodied who our “Gilly Hicks Girl” is. The fragrance became so popular that it’s life was extended beyond the original plan. It was also sold in Hollister stores as an introduction to the Gilly Hicks brand to gain new customers.
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Gilly Hicks Girl Fragrance & Campaign
Designed as a three-month fashion fragrance, this was the first perfume to bring the new energy and style of Gilly Hicks to the fine fragrance family. I designed the fun, flirty packaging to highlight the watercolors, pattern mixing and pop colors that were trending in the store at the time. I also assisted in art direction of a creative marketing and social media campaign that embodied who our “Gilly Hicks Girl” is. The fragrance became so popular that it’s life was extended beyond the original plan. It was also sold in Hollister stores as an introduction to the Gilly Hicks brand to gain new customers.
