Charles Penzone was looking to appeal to a younger demographic by creating a targeted campaign focusing on high school students attending Prom. I created this concept to appeal to the new audience with bright colors, shine, cute typography and age-appropriate copywriting. This campaign included In-Salon signage, promo cards given out in local high schools, emails, social media graphics and a bounce-back bonus card for those that took advantage of the promotion.
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Charles Penzone Prom 2015 Promotional Campaign
Charles Penzone was looking to appeal to a younger demographic by creating a targeted campaign focusing on high school students attending Prom. I created this concept to appeal to the new audience with bright colors, shine, cute typography and
age-appropriate copywriting. This campaign included In-Salon signage, promo cards given out in local high schools, emails, social media graphics and a bounce-back bonus card for those that took advantage of the promotion.
