This is the identity I concepted and implemented for Captivate Creative Company, my freelance design studio. My goal for the branding was to combine a natural, organic and hand-done feel with professional polish. Strong lines and typefaces contrasting with watercolor and hand-drawn elements flow throughout all of the branding to achieve that look and feel. Above you will find the final hand-painted logo I created for the business, the color palette, illustrated icons for the website, the website home page and business card.
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Captivate Creative Company Branding & Website
