Due to the success of the Hollister Personal Care lines, the company recently launched a line of male and female body products for the Abercrombie & Fitch brand. The team was challenged to create colorful, elevated designs in the brand handwriting. After selecting components and color standards the team created numerous designs options. The line includes a pop moose icon with a new color for each scent. The male line includes all cooler, masculine colors while the female line includes warm, feminine colors and metallic details on the labels. Shown to the left are the concepts, and to the right is one fragrance family for each gender.
gLike
Abercrombie & Fitch Body Care Line
Due to the success of the Hollister Personal Care lines, the company recently launched a line of male and female body products for the Abercrombie & Fitch brand. The team was challenged to create colorful, elevated designs in the brand handwriting. After selecting components and color standards the team created numerous designs options. The line includes a pop moose icon with a new color for each scent. The male line includes all cooler, masculine colors while the female line includes warm, feminine colors and metallic details on the labels. Shown to the left are the concepts, and to the right is one fragrance family for each gender.
